African Eyeball
Case study · Campaign

Festival launch · From posters to social carousels.

A culture-focused event series needed a campaign look that could live on street posters, merch and social media without losing energy.

  • 10 daysTurnaround
  • 20+Campaign assets
  • 3Poster series
Challenge

Fill venues and feeds at the same time.

The organisers needed visuals that could sell tickets from a distance on the street, but also feel clean and on-brand when cut down for reels and sponsored posts.

Approach

Start with the key poster, then design the rest around it.

We built a strong hero poster first, then extended that system into carousels, story frames, profile headers and merch mockups.

Posters

Hero visuals for street placements, venues and partners.

Social

Carousel ads, countdown posts and story frames to warm up the audience.

Partners

Simple lockups and brand rules to keep sponsors on-brand.

Festival poster concept
Festival poster concept
Festival poster concept
Festival poster concept
Festival poster concept
Festival poster concept
Festival poster concept
Festival poster concept
Festival poster concept
Festival poster concept
Festival poster concept

Planning a campaign?

Lets design your full poster and social launch kit.

Share your dates, venues and key messages and we’ll propose a set of posters, flyers and social tiles that all work together.

Need campaign visuals?

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